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How Sam Corcos Grew Levels into a $300 Million Startup
Manage episode 445561986 series 3606845
Το περιεχόμενο παρέχεται από το Michael Houck. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Michael Houck ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
This is how Sam raised $67M for his startup, Levels, and helped turn one of his co-founders into a successful influencer with nearly a million followers.
📚 1,800 Pitch Decks (Free) → deck-database.carrd.co
Follow Sam's journey:
🐦 X → x.com/samcorcos
💼 LinkedIn → linkedin.com/in/samcorcos
🚀 Startup → levels.com
Follow us:
🔔 Subscribe → youtube.com/@foundingjourney?sub_confirmation=1
📝 Newsletter → join.foundingjourney.com
📈 Founder Membership → upgrade.foundingjourney.com
💼 LinkedIn → linkedin.com/in/michael-houck
Sam's Startup Journey
01:24 — How Sam almost didn't become an entrepreneur
05:46 — Sam's companies before Levels
09:45 — Early entrepreneurial lessons learned
Customer Insights
17:19 — Importance of understanding customers
21:12 — Customers are directionally correct
22:48 — Engaging with customers
PR & Community
11:59 — Power of PR for startups
27:20 — Building community at Levels
29:16 — Community as a growth strategy
Content & SEO
30:37 — Levels' SEO strategy
33:25 — Focusing content efforts
35:18 — Content as a hiring tool
41:24 — Measuring influencer ROI
58:14 — Creator partnerships insights
59:13 — Increasing content breakthroughs
1:02:38 — Pursuing a viral content strategy
1:04:25 — Value of follower count
Market Positioning & Growth
53:42 — Carving a niche in a crowded market
56:11 — Sustaining growth over time
1:06:04 — Selling before launching
1:08:25 — Finding product-market fit
Networking & Efficiency
1:11:13 — Building a broader network
1:14:28 — Network theory for investors
1:16:20 — Creating systems & delegation
1:01:15 — Time management in growth
Rapid Fire
1:18:15 — Who's an investor you'd recommend?
1:18:48 — One thing you'd change about startups?
1:20:17 — Advice for first-time founders?
1:20:28 — Something you believe that most disagree with?
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