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Developing a sustainability strategy and advertising your environmental credentials
Manage episode 348676740 series 2813249
Το περιεχόμενο παρέχεται από το FDF. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον FDF ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Putting sustainable and responsible practices at the heart of business activity is now a pivotal requirement for regulators, investors, and other stakeholders. While profit will always be a key indicator of success, it can no longer be the only benchmark and increasingly investors see the correlation between strong sustainability credentials and increased brand value and business resilience.
With this in mind, it is vital that food and drink businesses understand their sustainability risks and opportunities across all aspects of their operations and supply chains and develop strategies, policies, and reporting practices effectively to enhance their impact and brand value. That said, environmental and sustainability claims have been high on the agenda within the food and drink sector for some time, and with the Competition and Markets Authority's (CMA) introduction of its Green Claims Code in 2021 and subsequent action from the ASA, it's even more important that food and drink businesses get it right and avoid exaggerating their environmental credentials.
The FDF Podcast is Sponsored by Clarke Energy
This is a recording from a webinar first aired 15/11/22
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