Marketing: Promote those Cards

Find the Green : A Guide to Golf Management

Happy Tuesday! Today we talk about the 160 billion dollar GIFT CARD industry and the importance of getting on board. This is the time to take advantage of the heighten awareness of gift cards and promote them with deals, add-ons, or purchase bonuses. You will find that a gift card not only increases your companies cashflow, but it also commits a dollar amount to be spent at your facility. (what other gift can guarantee that?) Gift cards bring people to your facility that with a cash gift might not come or spent less because of the lack of commitment of the funds. But why would someone do such a thing? Cash can be used anywhere. What would make them want to commit to spending with you? Listen close. VALUE. Press play and check it out. Thanks for listening! You are helping this podcast grow exponentially! So please tell a friend, tell two friends, TELL 8 FRIENDS and we can make the golf industry better for everyone! If you want to contact us, contact me at [e-mail] or you can reach out to me on Instagram and Twitter @FindtheGreen or on Facebook at Find The Green. The Find the Green series is going to contain different aspects of the business: Operations, Marketing, Strategy, Branding, and Social Media Footprints. Check www.rockholdandassociates.com for upcoming Find The Green blogs, books, and conversation that can help raise the waterline of the industry. Jump in the boat and enjoy the ride!