Gen X – Generation Zen

Financial Futures

Το περιεχόμενο παρέχεται από το FIS. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον FIS ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3+ y ago 25:04

MP3•Αρχική οθόνη επεισοδίου

As the first generation whose parents often both held jobs outside the home, members of Generation X are known for having a healthy distrust of authority and for doing things their own way. Gen-Xers tend to be ambivalent about entrusting their money with digital payment technologies, but that doesn’t mean they’re tech-averse.

In this episode, host Erin Dangler and fellow Gen-Xer Jason Pavona, senior vice president and general manager of global e-commerce at FIS, hash out why their generation prizes independence and security, still clings to their credit cards, and remains loyal to trusted brands.

FIS’s Jason Pavona shares the Gen-X perspective as we continue to explore trends in how different generations like to shop and pay. Topics include:

How brands can connect with this supposedly “marketing-resistant” generation
Why Gen-X’s has been slow to adopt digital payments, and how to win their confidence around security issues
What Gen-X’s extensive use of social media means for future payment trends
Why they love their credit cards
How to design rewards programs to attract Gen X customers

49 επεισόδια

#Tech #Trading #Business #FIS #Finance #Financial #Global Marketing #Payments #Saving #Escrow #Money #Security