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Want More Inbound Leads? Stop Doing These 5 Things…
Manage episode 434977344 series 3561768
Το περιεχόμενο παρέχεται από το James Pollard. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον James Pollard ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
If you actually want to grow and scale your financial advising business, you must stop relying on outbound leads.
Why?
Well, outbound leads simply aren’t scalable. Once you take your foot off the gas, your flow of leads dry up like the Sahara Desert.
On the other hand, an inbound marketing strategy works whether you have your foot on the gas or not.
But financial advisors consistently commit 5 inbound marketing mistakes that sabotage their efforts so they erroneously believe that an outbound marketing strategy is the only effective strategy.
In today’s episode, you’ll discover the 5 inbound marketing mistakes financial advisors commit—and how to avoid making these mistakes in your marketing.
Listen now.
Show highlights include:
- How to attract higher quality leads—at a fat 61% discount (2:00)
- Why implementing a lead scoring system fills your calendar with high-quality leads (without draining your time on low-quality ones) (5:50)
- The biggest mistake you’re making on your Thank You Pages that sabotage your sales (9:22)
- 3 things your Thank You Pages must do to turn cold leads into red, hot leads who are eager to hire you (10:02)
- The “Commitment & Consistency” law of psychology that turns new leads’ unconscious mind into your sales intern (12:26)
- Here is a real life example of how to inject your personality into your marketing (and magnetize your ideal clients to you) (16:59)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT
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