Will Haire - How to Use PPC & DSP to Boost Sales

FBA Spotlight

How to Use PPC & DSP to Boost Sales with Will Haire - In this episode of the Amazonia PPC YouTube channel, we're joined by special guest Will Hair from BWI's agency to discuss how to effectively combine PPC and DSP advertising on Amazon. Will shares his extensive experience and insights on leveraging both platforms to maximize sales and brand awareness.

In this episode of the Amazonia PPC YouTube channel, we're joined by Will Hair from BWI's agency to discuss the powerful combination of PPC and DSP advertising on Amazon. With over a decade of experience in Amazon advertising, Will shares invaluable insights on leveraging both platforms to maximize sales and brand awareness.

Will begins by introducing his background in digital advertising and his agency's role in managing over half a billion dollars in sales on Amazon. He then dives into the agency's approach to using both PPC and DSP for the majority of their clients, explaining their bottom-up strategy that starts with PPC and layers DSP for remarketing and broader audience targeting.

The conversation covers various aspects of DSP advertising, including:
▪️ When brands should consider adding DSP to their advertising mix
▪️ Minimum spend requirements for DSP campaigns
▪️ Strategies for beginners in DSP advertising
▪️ The importance of having a brand website for data gathering and credibility
▪️ Differences between on-Amazon and off-Amazon targeting in DSP
▪️ Advanced audience targeting capabilities

Will also touches on streaming TV advertising through Amazon, discussing KPIs to track and how it fits into the broader advertising strategy. He provides insights on budget allocation across PPC, DSP, and streaming TV, offering a typical breakdown for brands looking to optimize their advertising mix.

Throughout the interview, Will emphasizes the complementary nature of PPC and DSP, explaining how they work together to create a comprehensive advertising strategy that targets consumers at various stages of the purchasing funnel. He also highlights the advanced targeting options available through DSP, including demographic and behavioral data that allows for highly specific audience segmentation.

This episode is a must-watch for Amazon sellers looking to expand their advertising efforts beyond PPC and tap into the powerful targeting capabilities of DSP. Whether you're a beginner curious about DSP or an experienced advertiser looking to refine your strategy, Will's insights provide valuable guidance for leveraging these platforms to drive sales and build brand awareness on Amazon.

If you would like to connect with Will you can check their website: https://www.bellavix.com/ Or via the LinkedIn profile: https://www.linkedin.com/in/willhaire/