Player FM - Internet Radio Done Right
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Το περιεχόμενο παρέχεται από το Fat Girl On A Bicycle and A cycling podcast by Ella. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Fat Girl On A Bicycle and A cycling podcast by Ella ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Cycling in the Sahara - January 2016
Manage episode 155716563 series 1166136
Το περιεχόμενο παρέχεται από το Fat Girl On A Bicycle and A cycling podcast by Ella. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Fat Girl On A Bicycle and A cycling podcast by Ella ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
“I got a bottle of fanta - I didn't drink it - I just rolled it over my head...” Around 30 years ago, my Dad’s best mate - Phil Collins* - decided to take his bicycle to Morocco. Based on his experiences, this is a short podcast about how not to go cycling in the Sahara. (Just a chap who happens to have the same name as *that* Phil Collins.) Background music is traditional Moroccan music from the Freesounds website, used under a Creative Commons license: https://www.freesound.org/people/Eelke/sounds/266651/
…
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4 επεισόδια
Manage episode 155716563 series 1166136
Το περιεχόμενο παρέχεται από το Fat Girl On A Bicycle and A cycling podcast by Ella. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Fat Girl On A Bicycle and A cycling podcast by Ella ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
“I got a bottle of fanta - I didn't drink it - I just rolled it over my head...” Around 30 years ago, my Dad’s best mate - Phil Collins* - decided to take his bicycle to Morocco. Based on his experiences, this is a short podcast about how not to go cycling in the Sahara. (Just a chap who happens to have the same name as *that* Phil Collins.) Background music is traditional Moroccan music from the Freesounds website, used under a Creative Commons license: https://www.freesound.org/people/Eelke/sounds/266651/
…
continue reading
4 επεισόδια
Όλα τα επεισόδια
×Meet Emily Chappell, a hero of mine. A reformed London cycle courier, she’s cycled from Wales to Japan, from Anchorage to Seattle in the depth of winter and raced across Europe on the gruelling Transcontinental Race. On Thursday 3 March 2016 I took her for lunch - excuse the background noise - and we talked about the joys and perceived pitfalls of riding long distances alone, ice lollies versus ice cream and how riding the Alaska Highway is actually easier than a winters day in the United Kingdom. Emily’s new book is What Goes Around: A London Cycle Courier's Story, find out more about it on her fantastic blog: http://thatemilychappell.com/2016/01/by-the-way/ Music is Beyond the Blue Horizon by The Green Brothers: https://archive.org/details/GreenBrothers147Songs…
What is the secret of a bike jumble? The Manchester Velodrome Cycle Jumble is the largest indoor event of its kind in the world. I've attended as a shopper for a few years, and headed along this year as a stall holder. I thought it would be a good way to make some spends and clear out clutter. Turns out that wasn't the point. I talked to some old and new hands, trying to uncover the secret of a bike jumble. Thanks to everyone who chatted to me. Background music by Black Keys Bob Stevenson, used under a CC licence: https://archive.org/details/GreatestSaloonPianoHits…
“I got a bottle of fanta - I didn't drink it - I just rolled it over my head...” Around 30 years ago, my Dad’s best mate - Phil Collins* - decided to take his bicycle to Morocco. Based on his experiences, this is a short podcast about how not to go cycling in the Sahara. (Just a chap who happens to have the same name as *that* Phil Collins.) Background music is traditional Moroccan music from the Freesounds website, used under a Creative Commons license: https://www.freesound.org/people/Eelke/sounds/266651/…
A short podcast about failing at cycling. I had the idea that I would ride the 200-odd miles "home" for Christmas. But frankly wasn't up to it physically or mentally. Music from Manchester by Impulse Powers, you can buy the EP City Songs on Bandcamp: https://theimpulsepowers.bandcamp.com/album/city-songs…
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