15. The Olympic TV Experience in Canada with CBC Sports Exec, Chris Wilson

Farrell Sports Business

Episode 15 - Host Matt Farrell talks with Chris Wilson, Executive Director of CBC Sports. He discusses his role in running the sports and Olympic business for the CBC in Canada. He highlights the importance of the Olympics for CBC and the Canadian audience, as well as the changing demographics and interests of Canadian viewers. Wilson also talks about the impact of social media on Olympic coverage and the challenge of balancing immediacy and storytelling. He emphasizes the value of building relationships and treating people well in any career.
Chapters
00:00 Intro of Chris Wilson, CBC Sports Canada
02:04 Wilson's Role at the CBC Canada
03:21 Day in the Life for Wilson at the Olympics
05:08 How Wilson Got the Role at CBC
08:19 His First Olympics
10:24 Measuring Success at CBC
11:50 Differences of NBC and CBC Coverage
14:54 Impact of Canadian Swim Star Summer McIntosh
18:20 Social Media Impact on TV Coverage
23:28 Importance of Storytelling in Olympic Coverage
27:59 The Last Word from Chris Where He Actually Says Nice Things About Matt
Takeaways
- The Olympics are a significant event for CBC and the Canadian audience, with a focus on covering both Canadian and international stories.
- Social media plays a crucial role in engaging younger audiences and creating awareness of the Olympics.
- Balancing immediacy and storytelling is a challenge in Olympic coverage, with a shift towards more humanizing and shorter segments.
- Building relationships and treating people well are essential in any career, and they can lead to success and meaningful connections.
Intro Song: All World
Artist: JMPSCR
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