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New Age of Advertising: Vasilios Lambos Talks Performance Max
Manage episode 375735649 series 3482426
Το περιεχόμενο παρέχεται από το BZ Consultants Group. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον BZ Consultants Group ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Are you ready to peek into the future of advertising? Tune in as Vasilios Lambos, CMO & Co-Founder at CognitionDigital.io, shares his insights on the transition from VLA to Performance Max. Discover the challenges, opportunities, and game-changing strategies in this exciting episode of 'Facts Not Feelings”
Vasilios begins by discussing the importance of data privacy and protection and how his company is leveraging clean rooms to provide a safe and secure environment for advertisers. He praises Amazon's first-party automotive data and emphasizes the need for full measurement and optimization capabilities across all digital advertising channels.
The conversation delves into various topics, including the value of programmatic media channels like Amazon DSP, the shift from traditional to digital advertising, and the benefits of hyper-targeted campaigns that drive business results and lifetime value. Vasilios sheds light on the challenges of managing advertising budgets and the importance of understanding impression share loss.
He also touched upon the evolving role of agencies in utilizing ad tech efficiently and effectively. Vasilios expresses frustration with Google's frequent strategy changes and lack of investment in agencies, urging them to listen to their customers and lean into their partners for expertise.
Key Takeaways:
- Could Google be a better steward of ad dollars? Why so much change? There are more options for advertising other than Google
- First Party Data, Clean Rooms/Data Privacy & Protection, CDP, Audience Segmentation
- Breaking down wall of gardens
Connect:
Vasilios Lambos: https://qrcc.me/ryglnxif28vg
BZ Consultants: https://qrco.de/bcqqFo
Apple🎙️https://apple.co/3U4KvGA
Spotify 🎧 https://spoti.fi/3DNNgFI
Youtube ▶️ https://bit.ly/3jDwPoO
Chapters:
02:29 Google's frequent changes challenge dealers' advertising strategies, with a shift towards Performance Max, but marketers will adapt and find the right media mix.
05:06 Confusion and dissatisfaction with Google's ad dollars.
09:23 Competition increasing ad spend, important for dealers.
11:48 Impression share loss: rank vs budget, conversation.
16:00 Good attribution is important for audience strategies and measurement in advertising. The use of clean rooms can provide advantages over channels like Google and Facebook. Utilizing technology and data can optimize media strategies and improve sales.
22:46 Big leader in Amazon, becoming DSP agnostic, data privacy concerns
26:12 Multiple metrics important to align and optimize.
30:05 Measurement solutions for advertising performance, breaking down walled gardens, full picture of spend.
36:49 Breaking down walled gardens in programmatic advertising using clean rooms, identity resolution, and DSPs is a major trend. The focus is on targeted impressions and integration with different technology stacks. Efficiency and effectiveness are key, with agencies using technology for better results and attribution. The space is becoming more crowded with tech providers. Avoid jumping quickly to new solutions and providers.
43:34 Google needs to invest and listen more.
48:05 Active LinkedIn influencer sharing valuable content.
51:39 Book explores emotion in stock trading and decision-making
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