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S4E20 - People are the biggest challenge featuring Michael St Laurent
Manage episode 428559737 series 3266320
Το περιεχόμενο παρέχεται από το Rommil Santiago's Experiment Nation. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Rommil Santiago's Experiment Nation ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Michael St Laurent, a seasoned CRO expert, shared his insights on large-scale testing Here are 5 key takeaways for marketers: Prioritization is key: Large-scale testing requires prioritizing tests based on potential impact and aligning with overall business goals. AI is the future, but humans guide it: Mike emphasizes the power of AI in automating processes and analyzing data, but highlights the importance of human expertise and guidance. Data quality is crucial: AI models rely heavily on the quality of data. Invest in building a robust data infrastructure to ensure accurate results. People are the biggest challenge: Navigating internal politics and managing stakeholder expectations is often the biggest hurdle for large-scale testing. Building a testing culture is a win: The ultimate goal of large-scale testing is to create a data-driven culture that fosters continuous improvement and better user experiences.
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