TMSA Study Unveils Winning Freight Marketing Strategies Everything Is Logistics podcast

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TMSA Study Unveils Winning Freight Marketing Strategies

18h ago 1:15:04

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Struggling with sales goals and questioning your marketing strategy?
The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can't grow alongside their clients' needs.
In this episode of Everything is Logistics, Blythe and Grace Sharkey discuss how freight marketers are totally sleeping on direct mail, which produces way better engagement rates than digital channels - we're talking 80-90% open rates compared to email's measly 20-30%.
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Κεφάλαια

1. TMSA Study Unveils Winning Freight Marketing Strategies (00:00:00)

2. TMSA Study Demographics Overview (00:03:21)

3. Sales Goals & Customer Retention (00:11:01)

4. Marketing Team Structure & Budgets (00:29:58)

5. Social Media Platform Usage Trends (00:44:35)

6. AI Implementation & Governance (00:53:40)

7. Looking Forward: FMCSA Facial Recognition (01:06:59)

419 επεισόδια

#Business #Blythe Brumleve #Digital Dispatch #Demand Marketing #Logistics #Freight #Inbound Marketing #Trucking #Transportation #Ecommerce #Supply Chain #Digital Marketing #Business News #Entrepreneur #News