96: Ken and Michelle from Now Serving Bookstore

Everything Cookbooks

Molly and Kate speak with the owners of Los Angeles based cookbook store Now Serving, Ken Concepcion and Michelle Mungcal, about the crucial role that niche independent bookstores play in the marketplace. Ken shares how his chef background informed his love of cookbooks and led to opening the store and Michelle talks about curating their space to create a specific atmosphere for their community. They speak about what titles they choose to carry, their thoughts on event formats and release schedules along with the obstacles that arise in the retail space and the ones that come with running a small business. Finally, they discuss their thoughts on self published projects and promote their new cookbook club.

Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen

Editor: Abby Cerquitella

Mentions

Now Serving Bookstore

Now Serving Bookclub

Plantasia: A Vegetarian Cookbook Through Asia by Pamelia Chia

Tacos CDMX by Guia Domingo

Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show

• Bäco: Vivid Recipes from the Heart of Los Angeles by Betty Hallock and Josef Centeno
• Sauces: Classical and Contemporary Sauce Making by James Peterson
• Flavorama by Arielle Johnson