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How to Tell a Compelling Brand Story
Manage episode 403227758 series 3429699
Το περιεχόμενο παρέχεται από το Aespire and Brian Sooy. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Aespire and Brian Sooy ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
As Brian celebrates the five-year anniversary of being a StoryBrand Certified Guide, he invites Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, for a conversation about storytelling, your customer journey, and how to tell a compelling brand story.
J.J. is the Host of the Marketing Made Simple podcast and co-author of the book, Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business.
StoryBrand is fantastic for short-term marketing and for helping companies create coherence and continuity for their long-term brand strategy. You can find success stories and examples of how companies achieve success when they work with Aespire to create long-term brand strategy and marketing that works with StoryBrand framework at Aespire.com.
You can find Dr. J. J. Peterson and learn more about the StoryBrand framework when you:
- Follow StoryBrand on Instagram, Facebook, or Twitter
- Subscribe to the Marketing Made Simple Podcast
- Buy Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
- Register today to create a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream
- Subscribe to Business Made Simple University to get a step-by-step plan to grow a business that works, or
- Sign up for the Business Made Simple daily.
Brian Sooy is a leading dual-Certified Brand Strategist and StoryBrand Certified Guide.
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