GOTO | Go Ojek (ID) | 3/5

Empires - An Asian Business Podcast

GOTO, an Indonesian tech titan, drives more than 2% of the nation's GDP. Born from the union of Gojek, Indonesia's answer to Uber, and Tokopedia, its version of Amazon, GOTO reigns as a colossal tech empire. Its business model? Imagine Amazon scrapping its warehouses, leaning instead on a vast network of in-house drivers for deliveries. With impressive figures, GOTO boasts 64 million annual users, 3 million drivers, and 18 million merchants, peaking at a valuation of $33 billion USD. It churns out $2 billion USD in gross revenue, with a portfolio diversified into on-demand services (57%), e-commerce (36%), and fintech (7%). Episode 1 unveils Tokopedia's modest start, featuring founder William Tanuwijaya's relentless pursuit of belief. Episode 2 tracks William's rise as Indonesia's tech godfather, celebrating Tokopedia's groundbreaking $100 million funding. Episode 3 revisits Gojek's journey, from its lackluster inception under Nadiem Makarim to its game-changing revival. Episode 4 showcases the strategic dance of Gojek and Tokopedia, warding off tech behemoths vying for control over Indonesia. Episode 5 captures the monumental merger into GOTO, a powerhouse valued at its zenith at over $33 billion USD. -

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Want to discover more origins, rise & fall on Asian business empires? Follow us on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tiktok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where we share 5 minute breakdowns of some of the most interesting Asian businesses.

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