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What Can We Learn from Olaplex's Battle Against Imitators?
Manage episode 416915974 series 3484829
Το περιεχόμενο παρέχεται από το Prohibition PR. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Prohibition PR ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior account manager, shares her first-hand experience of this marketing masterstroke. Together, we unwrap how Olaplex sent fake duplicates to influencers, setting the stage for a grand reveal that showcased the unmatched value of their patented haircare formula. This innovative approach not only combated counterfeit culture but also amplified Olaplex's prestige in the beauty industry.
We're have a candid conversation about the art of keeping things straightforward yet profoundly impactful in creative campaigns. Sinead captivates us with a story of a slight PR blunder, reminding us that we're all human—even the pros. Don't miss this episode of Campaign Crunch, where we explore the brilliance behind Olaplex's fight against fakes and celebrate the delightful mishaps that keep the world of PR spinning.
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Κεφάλαια
1. What Can We Learn from Olaplex's Battle Against Imitators? (00:00:00)
2. Unpacking Olaplex's Ola Dupe Campaign (00:00:04)
3. Importance of Simple, Effective Creativity (00:10:42)
4. Sinead's F*ck Up (00:12:01)
57 επεισόδια
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