The Rise of Borrowed Page: Blending Craft Whiskey and Showcasing Distilleries

EmbellishPod

In this episode of EmbellishPod, I had the pleasure of chatting with Devin and Chase from American Mash and Grain and Borrowed Page.

They started American Mash and Grain as a whiskey website that features a new craft whiskey distillery each month, diving deep into their history, process, and brand storytelling. They also released their own whiskey called Borrowed Page Volume 1 and recently released Volume 2.

Devin and Chase explained that Borrowed Page is a series of blends where they work with distilleries previously featured on their website. They aim to challenge the idea of American whiskey and use the blends as an extension of their storytelling mission. They want to support craft distilleries and push the boundaries of what American whiskey can be.

When selecting distilleries for the blends, they look for alignment in ethos and mission. They want to partner with distilleries that have a great message and are doing something different. They also consider the flavor profiles of the component whiskeys and how they will play together in a blend.

We discussed the concept of the blends being greater than the sum of their parts. While they aim for a well-crafted blend, their main goal is to showcase the distinct contributions of each individual distillery and allow their products to shine through. They want to create a unique and high-quality blend that represents the hard work and passion of the craft distilleries they work with.

They also touched on the geographical aspect of their blends, mentioning that they try to avoid repeating states back-to-back. They want to connect different parts of the country and shine a light on distilleries that may not be as well-known in certain areas.

They also discussed the process of selecting distilleries and the importance of finding partners who are aligned with their mission. They mentioned the support they received from distilleries like Watershed, Mammoth, and Old Dominick, and how their enthusiasm for the project helped drive its success.

This episode provided insights into the world of American Mash and Grain and Borrowed Page, their mission to support craft distilleries, and their approach to creating unique and high-quality blends. Listeners were given a glimpse into the process of selecting distilleries, the concept behind the blends, and the future direction of the project.

On this newest episode we talk about the future of the product, the goals and ethos, some inside baseball on Chase and Devin’s friendship and more. It’s always great to have the join me and I couldn’t be happier to have them.

Long Form Distillery Pieces:

https://www.mashngrain.com/

Where to buy Borrowed Page Vol 1 and 2:

https://shop.mashngrain.com/

Borrowed Page Volume 2 Specifics:

https://www.mashngrain.com/industry/borrowed-page-vol-2

Members of the blend

Talnua:

https://www.mashngrain.com/distilleries/talnua-distillery

https://www.talnua.com/

Mammoth Distilling:

https://www.mashngrain.com/distilleries/mammoth-distilling

https://mammothdistilling.com/

Virginia Distillery:

https://www.mashngrain.com/distilleries/virginia-distillery

https://vadistillery.com/

Things to be on the lookout for

Storm King Distilling:

https://www.mashngrain.com/distilleries/storm-king-distilling

http://www.stormkingdistilling.com/

Liberty Pole Spirits:

https://www.mashngrain.com/distilleries/liberty-pole-spirits

https://www.libertypolespirits.com/