Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad

Email After Hours: The Podcast for Email Senders

Το περιεχόμενο παρέχεται από το Jessica Delahunt and Sender Score Powered By Validity. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jessica Delahunt and Sender Score Powered By Validity ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

12M ago 32:34

MP3•Αρχική οθόνη επεισοδίου

Put yourself in your subscriber’s shoes for a minute: How many marketing emails do you get each day? How do you choose the ones you engage with?

Chances are, they’re from brands you trust.

As high-profile consumer data breaches grab headlines, subscribers are growing more and more wary of how their personal information is used. It’s up to marketers to earn their loyalty by practicing safe, ethical marketing and making their privacy policies clear.

In this episode, Anteriad’s Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad’s privacy-first mindset to build brand loyalty.

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

36 επεισόδια

#Tech #Careers #Business #Marketing #Jessica Delahunt #Email Marketing #Sender Score Powered By Validity #Email Campaigns #Email Metrics #Increase Inbox Placement #Email Deliverability