Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan

eCommerce MasterPlan

Το περιεχόμενο παρέχεται από το Chloë Thomas. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Chloë Thomas ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1M ago 38:34

MP3•Αρχική οθόνη επεισοδίου

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce store, wholesale via salons and other retailers, and run 2 clinics in London and New York.

Their number one Hair Mask sells one unit every 30 seconds worldwide!

Hit PLAY to hear:

The clinical side of Philip Kingsley
Digital transformation and its benefits
Their promotional strategies that focused on quality over quantity
The brand’s gift with purchase optimisation
Philip Kingsley’s future plans

Key timestamps to dive straight in:

[06:30] Hair treatment business pivots to digital expansion.

[07:35] New storefront for clinic, subscription assessment, web app.

[14:15] Improving execution and data for better promotions.

[15:58] Elevating promotions through bespoke photo and video.

[18:54] Testing, personalization, and AOV focus increase.

[23:50] Exciting updates on clinical and retail transformation.

[25:04] Listen to Lauren’s Top Tips!

Full episode notes here: https://ecmp.info/510

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This podcast uses the following third-party services for analysis:
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