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Maximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron Zakowski
Manage episode 343898661 series 3281198
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Do you struggle to maximize customer acquisition for your SaaS company through paid advertising?
Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode.
Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use.
Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tune in now!
Episode Highlights:
- Introduction [00:00]
- Aaron’s life before Zammo Digital [01:08]
- How Aaron ended up with SaaS as his niche [02:22]
- What people in SaaS struggle the most with [03:38]
- Google ads vs. Facebook ads: Scaling based on buyer intent [5:25]
- What Zammo Digital does to ensure the quality of leads they get [6:55]
- SaaS strategies that work best for Zammo Digital [8:32]
- How Zammo Digital deals with the different digital channels they use [11:45]
- The impact of the Apple-Facebook data wars on Zammo Digital [15:15]
- Aaron’s view of the iOS 15 updates and how they are preparing for it [18:55]
Resource Links:
- Visit the Wicked Reports Website (https://www.wickedreports.com/)
- Zammo Digital’s Website (https://zammodigital.com/)
About our Guest:
Aaron Zakowski is the founder of Zammo Digital, a company that uses sponsored social and PPC marketing to help SaaS, Ecommerce, and other businesses accelerate growth.
Aaron also hosts the SaaS Marketing Superstars Podcast, where he dives into growth strategies from some of the fastest-growing SaaS companies.
Connect with Aaron through his website and LinkedIn account.
Optimize Your Business’ Potential and Increase Marketing ROI
If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online.
Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.
Connect with E-Commerce Insights by Wicked Reports:
- Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
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- Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/
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