Retailer 2BigFeet Shifts to DTC

Ecommerce Conversations

Το περιεχόμενο παρέχεται από το Practical Ecommerce. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Practical Ecommerce ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 34:29

MP3•Αρχική οθόνη επεισοδίου

For years Brandon Eley's online shoe company, 2BigFeet, prospered by reselling prominent brands. But the profit margins slowly narrowed as did the sources for large footwear sizes, Eley's niche.
The solution is Michael Ellis Footwear, Eley's direct-to-consumer brand, launched in 2021. "We finally decided to take matters into our own hands," he said.
In this second appearance on the podcast, Eley shares the evolution of 2BigFeet, the launch of Michael Ellis, custom manufacturing, and more.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6s2H
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

499 επεισόδια

#Business #Practical Ecommerce #Ecommerce #E-Commerce #Eric Bandholz