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Read Your E-Commerce Data Like An Expert with John Reinesch of Exponential Growth
Manage episode 394866355 series 3503119
Το περιεχόμενο παρέχεται από το PPC Pitbulls. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον PPC Pitbulls ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Become a fearless e-commerce data analyzer with John Reinesch, founder of Exponential Growth. In this episode, we peel back the layers of analytics, reporting, and tracking in e-commerce, discussing everything from the transition to GA4 to the intricacies of customer engagement metrics. If you want to sharpen your e-commerce strategies and understand the analytics that drive success, this episode is for you.
Note: This episode originally aired on our YouTube channel on April 13, 2023.
What we discussed:
(00:39) Meet John Reinesch and Exponential Growth.
(01:38) The shift from Universal Analytics to GA4 and its implications.
(04:18) Setting up analytics correctly - the do's and don'ts.
(09:02) Understanding customer engagement metrics in the e-commerce landscape.
(10:35) Navigating GA4's path exploration reports.
(16:51) The role of dashboard tools like Looker Studio in analytics.
(19:34) Adapting analytics to changing business goals.
(23:29) Real-life challenges and solutions in e-commerce analytics.
4 Key Takeaways:
- The Importance of Transitioning to GA4:
With Universal Analytics phasing out, it's crucial to adapt to GA4. It’s a new tool and a completely different approach to understanding customer behavior. - Analytics Setup is Key:
A well-set-up analytics system is the backbone of e-commerce success. It's about collecting data and making it actionable and relevant to your business goals. - Understanding Customer Engagement:
Engagement metrics are more than just numbers. They tell a story about how customers interact with your site, and understanding this can significantly boost your strategies. - The Need for Continuous Adaptation:
E-commerce is dynamic, and so should be your analytics. Regularly updating and maintaining your analytics setup is crucial for staying aligned with market trends and business changes.
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!
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