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Episode 9: EP:09 Winning Strategy for Product Sales and Keyword Ranking on Amazon in 2024
Manage episode 435803362 series 3589552
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In this episode, we sit down with Marcel Marculescu, CEO of intelliRANK®, to discuss the Winning Strategy for Product Sales and Keyword Ranking on Amazon in 2024.
We delve into the core elements of a successful strategy, how Amazon's algorithm impacts visibility, and effective promotional tactics. We explore the importance of product listing optimization, the new bullet point requirements, and leveraging customer reviews.
We discuss pricing strategies, keyword research, image optimization, product testing, and the role of Amazon Enhanced Brand Content (EBC). We also cover coupons, deals, sales velocity, cross-selling, upselling, and utilizing social media for Amazon sales. Finally, we provide key takeaways for achieving success on the Amazon marketplace.
Learn more about intelliRANK
https://www.intellirank.info/
office@intelliRANK.info
Learn more about SPCTEK
https://spctek.com/
contact@spctek.com
00:00 Intro
1:49 What are the core elements of a winning product sales and keyword ranking strategy on Amazon?
5:16 How does Amazon's algorithm influence product visibility and sales?
6:47 What promotional strategies can be used to generate initial sales and momentum?
9:50 How can Amazon sellers effectively use coupons and deals to increase conversions?
11:31 What is the significance of product listing optimization in achieving top rankings?
16:19 How can sellers leverage customer reviews to improve product sales and rankings?
18:04 What pricing strategies can be employed to maximize sales and profitability?
20:17 How can product images be optimized for maximum impact?
22:59 How can integrating product testing data into your strategy enhance sales velocity on the Amazon marketplace?
24:48 What is the role of Amazon Enhanced Brand Content (EBC) in product optimization?
29:24 What strategies can be used to increase product sales velocity?
30:23 How can cross-selling and upselling be implemented effectively on Amazon?
31:21 How can social media and other marketing channels be leveraged to support Amazon sales?
33:20 Final Takeaways on Winning Strategy for Product Sales and Keyword Ranking
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