548: Create For Your Audience Instead of Google (+ Why Social Media is More Important than You Think) with Luay Ghafari

Eat Blog Talk

Το περιεχόμενο παρέχεται από το Megan Porta. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Megan Porta ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

4M ago 39:34

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In episode 548, Luay Ghafari teaches us strategies for growing a food blog through SEO and social media and why your audience should be your main focus.

Luay is a published author, social media content creator, blogger, photographer and gardening educator. Like many other bloggers, he wears multiple hats. Luay is based in Toronto Canada and his gardening/cookbook, Seed to Table, was released July 2023. He also teaches a garden-to-table Master Class.

In this episode, you’ll learn about how Luay grew his blog sessions quickly over the last 2 years, including his unique approach to SEO, building a strong social media presence and his emphasis on E-A-T.

Key points discussed

- Create for your reader while following Google’s guidelines: Focus on building a loyal following through consistent content creation aimed to serve your audience instead of creating for Google.

- Streamline recipes for readability and internal linking: Write recipes concisely without unnecessary photos or fluff and link related recipes to boost older posts and improve user experience.

- Consider seasonality and content clusters when planning topics: Focus content by season or topic area to provide more value to readers.

- Invest in tools and services to help your blog business grow: If you treat your blog as a business, you would invest in audits, keyword research and other paid services to help it grow.

- Diversify revenue streams and platforms to weather industry changes: Do not rely solely on one platform or monetization method.

- Create unique, shareable content for social media growth: Novel, interesting content is more likely to drive engagement and new followers on social media - what unique twist can you put on your content?

- Leverage redirect tools like ManyChat for social traffic: Use automation tools to easily share blog content in response to social media comments.

- Continually increase your E-A-T: Promote your qualifications and achievements on your About Page and keep it up to date.

Connect with Luay Ghafari

Website | Instagram

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#Careers #Entrepreneur #Business #Megan Porta #Blogging #Entrepreneurship #Foodblogger #Selfdevelopment #Podcasting Education #Foodblog