Search Optimization, Competitive Advantage, And Balancing Privacy In An AI-Powered Future - Marc Pickren - The Earley AI Podcast With Seth Earley

Το περιεχόμενο παρέχεται από το Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Seth Earley & Chris Featherstone, Seth Earley, and Chris Featherstone ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

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Search Optimization, Competitive Advantage, and Balancing Privacy in an AI-Powered Future - Marc Pickren - The Earley AI Podcast with Seth Earley - Episode #040

9M ago 52:02

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Mark Pickren currently serves as the President of Next Net Media. With over 25 years of experience as a seasoned entrepreneur and business leader, he possesses expertise in marketing-focused technology companies. Mark has demonstrated a consistent track record of building and managing successful ventures, with leadership experience spanning various industries, including Fintech, SaaS, and Digital Marketing. He has effectively overseen hundred-million-dollar P&Ls at large public corporations and Madison Avenue agencies. Remaining at the forefront of the dynamic digital landscape, Mark consistently delivers innovative solutions for consumers and businesses.
Takeaways:

Organizations need to prepare for around a 25% decline in organic search traffic as search becomes more personalized.
Marketers need to focus on multi-dimensional targeting and providing value to specific customer personas to optimize content for search.
As repetitive tasks are automated, career paths will focus more on managing autonomous agents and leveraging AI effectively.
Large language models pose risks if not properly overseen by humans, and differentiation requires responsible use of proprietary data and knowledge.
Emerging technologies like retrieval-augmented generation will have major impacts on enterprises by improving information access.

Quote of the Show:

"Don't be a cynic. Lean into the better angels of technology, and be part of the solution." (Advice for graduates on how to approach emerging technologies.)

- Marc Pickren

Links:

LinkedIn: https://www.linkedin.com/in/marcpickren/
Website: https://nextnetmedia.com/
Marc's Website: https://www.marcpickren.com/

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