#135: How to Design a Personal Brand That Stands Out

Digital Marketing for Coaches & Consultants

Have you ever wondered why you can’t get more followers? Many individuals are stuck in their businesses because their brands struggle to attract followers.

In this episode, Dr. Terri Levine guides listeners through navigating brand issues and crafting a personal brand that stands out and offers transformation. She reveals that a brand is more than just a logo or color scheme; it’s about behavior change. She emphasizes that to create a powerful brand, you must focus on the transformation you’re offering.

Additionally, she breaks down the process of finding your core unique positioning statement and guides listeners on how to create a brand mantra that instantly connects people to your brand. Tune in now and discover the transformative power of branding.

Watch the full episode on Youtube: https://youtu.be/DwtiltZEYhQ?si=z6nEmyyOEIsOeqqB

Key Highlights From The Episode:

[00:33] Introduction to the show

[02:16] What exactly is a brand?

[03:54] How to find your core unique positioning statement

[04:07] Step #1 Identify one skill

[04:13] Step #2 Pick one external market

[04:24] Step #3 Drill it into a specific submarket

[06:54] Creating a brand mantra

[08:58] Step #4 Write a clear bio

[09:56] Step #5 Design an effective banner

[10:35] Facebook: Mentorterrilevine

[10:39] Step #6 Make your profile picture fit your vibe

[11:38] Step #7 Tell your story with a pinned post

[13:40] Get Dr. Terri Levine’s free training to grow your brand: [e-mail]

Golden Nuggets:

• A valuable brand gains followers daily and monetizes content with ease. [01:17]

• A brand is about behavior change. [02:38]

• If you want to create a powerful brand for yourself, you need to focus on the transformation that you’re offering. [03:29]

• The more niche down you are, the more memorable you’ll be. [05:08]

• A brand mantra is a single word or catchphrase that people can immediately associate with your brand [07:02]

• Consider your brand mantra as the anchor that keeps the ship steady while your content serves as the net, drawing people in and bringing them back to you. [08:45]

• When writing a bio, start with your brand mantra. Then, write one sentence explaining what you do, who you do it for, and what makes you different. [09:25]

• Your profile picture should show your face very clearly. [10:48]

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

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