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Inside the Customer's Mind: Unveiling the Secrets of Customer-Centric Marketing... with Shana Brewer
Manage episode 418407762 series 3543566
Το περιεχόμενο παρέχεται από το Jeffro. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jeffro ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis on connecting with fellow animal lovers and previous rescuers.
Jeffro and guest Shana Brewer discuss the importance of customer-centric marketing. Shana shares her expertise in guiding businesses towards understanding their target customers, addressing their needs, and creating a seamless and personalized experience. The conversation delves into common mistakes made by businesses, the value of starting with "why," and the significance of consistent messaging across multiple channels.
Takeaways:
1. Keep the buyer journey simple.
2. Understand your customers.
3. Start with 'why'.
Connect with Shana Brewer
LinkedIn: https://www.linkedin.com/in/shanafbrewer/
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Digital marketing is just marketing with technology.
05:21 Customer-centric marketing means understanding the buyer's journey.
07:28 Keep it simple to avoid overwhelming customers.
12:38 Nonprofit hired digital agency, ads didn't work.
14:52 Skipping customer knowledge leads to ineffective marketing.
18:56 Understanding customers crucial for effective marketing efforts.
20:20 Gratitude for guest, listeners; focus on customers.
More Customers here: FroBroLeads.com
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