BILL MESNIK'S SUNNY SIDE OF MY STREET PRESENTS: KITES ARE FUN BY THE FREE DESIGN (PROJECT 3, 1967) - EPISODE #77

DIG THIS WITH BILL MESNIK AND RICH BUCKLAND- THE SPLENDID BOHEMIANS

This goofy confection of Sunshine Pop was so at odds with the popular music of the day that it seemed doomed from the start. The Dedrick family, (Chris, Sandy, Bruce, Ellen, and Stephanie), were so unhip that the classical-jazz compositional genius of Chris Dedrick and the sublime sibling harmonies on display were incomprehensible to the rock intelligentsia. (There were The Cowsills, of course…but….) For God’s sake, The Free Design were produced by Enoch Light, of all people - ( I always loved that name) - my dad’s “Easy Listening” guru; it was the music he had on in the background when he did his weekend paperwork.

They only existed as a group from ’67-’72, after which Chris pursued an award winning, film composing and arranging career in Canada. And, here’s where the trajectory of this esoteric ditty arcs interestingly: their only charting song, Kites Are Fun barely peaked at 114 on the “bubbling under the hot 100” list, after which the group plummeted to obscurity. But, later, much later, like an excavated Paleolithic fossil, their catalogue was uncovered in the 1990’s, and reissued by Trattoria, a Japanese record label. Since then, this tune has been lauded, covered extensively, TikTok’ed, and featured in numerous tv commercials and shows. And, now, no one can deny that kites are most assuredly fun.