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Ashley Kramer (GitLab) - How to shape a “customer-first” marketing organization
Manage episode 374947640 series 2661012
Το περιεχόμενο παρέχεται από το Destination CMO, Vincent Phamvan, and Caroline Pickens. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Destination CMO, Vincent Phamvan, and Caroline Pickens ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
From engineer to Chief Marketing Officer, our guest this week on Destination CMO brings a unique technical perspective to marketing leadership. Ashley Kramer is the Chief Marketing and Strategy Officer at GitLab Inc. She sits down with Vincent to share how her experience in marketing, product, and technology has enabled her to position GitLab as the leading DevSecOps platform for software innovation. In this episode you’ll hear about Ashley's passion for solving the challenge of positioning and messaging software platforms to technical audiences. Vincent and Ashley also discuss how the current economic environment in tech can inform or change how CMOs should approach marketing. Prior to her CMO role at Gitlab, Ashley developed go-to-market strategies at companies like Alteryx, Tableau, Amazon, and Oracle. On the podcast she shares her advice to other CMO’s about how to shape a “customer-first” marketing organization.
Follow Ashley on LinkedIn https://www.linkedin.com/in/ashleyekramer/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Stream more episodes at https://destinationcmo.com/
Podcast produced by https://www.freshpickedstudio.com/
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