ViziSmart is going after the $3.9B property management software market

Designing Successful Startups

Summary

Bianca and Mirna, co-founders of ViziSmart, discuss their journey in creating an AI-powered property management solution. Bianca, originally an artist, became a property manager and experienced the stress and lack of work-life balance that came with it. She saw an opportunity to use AI to streamline communication and coordinate maintenance in the property management industry. Mirna, with a background in cutting-edge technology, joined Bianca in creating Vizy Smart. They are currently at the MVP stage and are looking to partner with customers for product-market fit. Bianca and Mirna discuss their property management software and their plans for scaling and growth. They talk about their target market, their use of offshore developers, and their plans for expansion. They also discuss the importance of grit and resilience in the startup world, as well as their hobbies and interests outside of work. They mention their focus on the Texas and Oklahoma markets and their plans to expand nationwide. They also mention their plans for an affiliate program and partnerships to spread the word about their software.

Takeaways

The property management software market is valued at $3.9 billion in North America and is growing due to factors like the housing crisis and interest rates on mortgages.

ViziSmart aims to streamline communication and coordinate maintenance in the property management industry using AI.

Bianca and Mirna have identified competitors in the market and believe they have a good chance of gaining market share.

They have experienced early difficulties, including IP theft, but remain confident in their ability to succeed.

ViziSmart is currently at the MVP stage and is seeking partnerships for product-market fit. The property management software aims to automate manual processes and provide a more efficient solution for property managers.

They are using offshore developers to build their software and are looking for talent globally.

They are initially focusing on the Texas and Oklahoma markets and plan to expand nationwide.

They plan to use an affiliate program and partnerships to spread the word about their software.

Grit and resilience are important qualities for startup founders.

They enjoy hobbies such as painting and spending time with family outside of work.

Links

Bianca and Mirna’s ViziSmart site: https://vizismart.com/

Please leave us a review: https://www.podchaser.com/AdventuresOnTheCanDo

The book Think Like a Startup Founder (early access): https://www.manning.com/books/think-like-a-startup-founder

Jothy’s site for speaking, podcasting, and ruminating: https://jothyrosenberg.com

Jothy’s non-profit foundation The Who Says I Can’t Foundation: https://whosaysicant.org

Jothy’s TEDx talk on why people with a disability over-achieve: https://www.youtube.com/watch?v=PNtOawXAx5A

Sound Bites

"I became really interested in things like chat GPT and AI when it came out."

"The combination of us is just, to me, it has been miraculous."

"We bring visibility, right? That's really the bottom line."

"We get to test it firsthand before anybody else does"

"It's okay for it to be done by somewhere else, offshore"

Chapters

00:00 Introduction and Background

01:20 Becoming Co-CEOs and Identifying the Problem

05:16 Working with an Incubator

06:00 Background and Motivation

08:09 Naming the Company

09:22 Market Size and Potential

10:23 Competition and Market Share

11:51 IP Theft and Overcoming Challenges

15:02 Using AI to Solve Property Management Problems

18:02 Stages and Future of the Company

18:59 Automating Property Management Processes

19:23 Using Offshore Developers for Global Talent

23:37 Focusing on the Texas and Oklahoma Market

26:30 Scaling and Expanding into New Markets

30:59 The Importance of Grit and Resilience in Startups

33:30 Hobbies and Interests Outside of Work