//Cally Walker - Marketing Connections E114

DENTOLOGY - The Business of Dentistry

Cally Walker, founder and director of Connect my Marketing joins us this week on the podcast.

Cally is also a co-founder and director of Dental Mavericks, a UK based charity taking dentistry to areas where children and adults how no access such as Morocco, Lebanon and Greece.

In this episode, Cally talks about her career and marketing work with dental clients located in the USA, Canada and UK and chats about her experiences working remotely from her base in Malaga, Spain.

She tells Chris and Andy more about the data behind the marketing activities and campaigns she is working with her clients on, reflects on how she feels the use of social media has changed over the years and shares her thoughts on how she believes campaigns, and in particular dental marketing, will evolve in the future.

Topics:

- What was your pathway into supporting dentists?

- How come you have broadened your reach to both sides of the pond?

- When Covid hit, were you more prepared for ‘remote working’?

- Tell us about your marketing activities and campaigns.

- What sort of data do you have?

- What are the key areas dentists should focus on based on this data?

- How have you seen the use of social media use change over the years?

- How do you help your clients grow through increased conversions?

- Do you see culture featuring more heavily in campaigns these days?

- Where do you see the future of dental marketing going?