))
Don’t Reinvent the Wheel: Building a Smart AI Marketing Roadmap
Manage episode 400753266 series 3527281
Το περιεχόμενο παρέχεται από το Mary Dooe, Greg Stuart, and Rex Briggs. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mary Dooe, Greg Stuart, and Rex Briggs ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
While many are enthusiastic about AI, few companies have a smart roadmap in place for its development and implementation. Instead, many people either start from scratch and try to build the capability internally from zero, or buy up other AI companies without much of a plan.
Jim Lecinski’s approach, outlined in his book "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," emphasizes the need for a structured and informed strategy. In this episode he elaborates on what that entails and how organizations can approach AI implementation in an informed way to ensure success for their business. Lecinski is an Associate Professor of Marketing at the Kellogg School of Management at Northwestern, he previously spent 12 years at Google.
For Further Reading:
https://www.amazon.com/Marketing-Canvas-Five-Stage-Implementing-Intelligence/dp/150361316X
Listen on your favorite podcast app: https://pod.link/1715735755
19 επεισόδια
Μοίρασέ το
