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Data Guru: The “Magic” of Segmenting Audiences for Success
Manage episode 324568986 series 3335229
Discovering the capacity and propensity of audiences for an advertiser’s product is the bedrock of successful campaigns. Data fuels understanding of attributes from shopping preferences to green living. In this episode of the Data Guru podcast, Linda Harrison explains how the nuances of data can inform successful targeting with real-life examples of high-dollar weight loss to solar panels.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 επεισόδια
Manage episode 324568986 series 3335229
Discovering the capacity and propensity of audiences for an advertiser’s product is the bedrock of successful campaigns. Data fuels understanding of attributes from shopping preferences to green living. In this episode of the Data Guru podcast, Linda Harrison explains how the nuances of data can inform successful targeting with real-life examples of high-dollar weight loss to solar panels.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 επεισόδια
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