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Predictive hyper-personalization will change the advertising industry
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Manage episode 362897035 series 3470441
Το περιεχόμενο παρέχεται από το Peter Rehnke. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Peter Rehnke ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Did you hear about predictive hyper-personalization? The advertising industry has always been about selling products, and until now, it has relied on catchy slogans and flashy ads to convince consumers to part with their hard-earned money. However, with the rise of AI-led hyper-personalization, the advertising industry is on the cusp of a major shift.
While traditional advertisers may be threatened, consumers will benefit from a more efficient and personalized shopping experience. As we move towards a future where AI will make the majority of our buying decisions, we can expect to be continually surprised with products or services we didn't even know we wanted. The possibilities are endless, and the future of AI-led hyper-personalization is exciting.
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