Enterprise vs. Startup SEO: Insights from SIXT's Director of SEO with Thiago Pojda

Cutting Edge: Web Content Development

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In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Thiago Pojda, Director of SEO at SIXT, for an insightful discussion on the evolution of SEO strategies from startup to enterprise levels.

Join them as they:

Delve into Thiago's journey from software engineer to SEO expert

Explore the main differences between startup and enterprise SEO management

Discuss the challenges of scaling SEO efforts as a company grows

Examine the importance of adapting SEO strategies to align with business goals at different stages

Consider how to effectively allocate resources for SEO in various business environments

Shine a light on the value of consistent keyword research and persona development

Offer advice for SEO professionals at different stages of their careers

Thiago Pojda is the Director of SEO at SIXT, a global car rental and mobility services company. With a background in software engineering and extensive experience in both agency and in-house SEO roles, Thiago brings a unique perspective to managing SEO strategies across different business scales. His journey from working with startups to leading SEO efforts for a major enterprise provides valuable insights for SEO professionals at all levels.

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