Building A Successful D2C Brand: From Identity To Optimization With Phil Irvine Head Of E-commerce And Growth Marketing At Mojo Cutting Edge: Web Content Development podcast

Το περιεχόμενο παρέχεται από το Jonathan Ames. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jonathan Ames ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

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Building a Successful D2C Brand: From Identity to Optimization with Phil Irvine Head of E-commerce and Growth Marketing at Mojo

22h ago 33:39

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In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Phil Irvine, Head of E-commerce and Growth Marketing at Mojo, for an insightful discussion on building and scaling successful D2C brands.

Join them as they:

Explore Phil's journey from technology to e-commerce
Discuss the importance of establishing a clear brand identity before focusing on growth
Examine how to leverage customer data for personalized experiences
Consider effective tactics for optimizing D2C operations and customer retention
Shine a light on the value of email marketing and lifecycle flows in e-commerce
Offer advice for aspiring e-commerce professionals and D2C brand managers

Phil Irvine is the Head of E-commerce and Growth Marketing at Mojo, with over two decades of experience driving growth for D2C and omni-channel brands. His background spans from technology implementations to marketing strategy, giving him a unique perspective on the convergence of technology, data, and creativity in building personalized customer experiences.

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Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
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