Season 3 Episode 18: How to prep for a successful sales email sequence

Cutting Chai Stories: Write copy that feels good

Hello hello, and welcome back to Cutting Chai Stories, where we are continuing with this theme of preparing for a successful launch of a product, a course, a program.

I'm your host Jayati Vora and last week we talked about a free and fun strategy to suss our market interest in an idea before you invest time and resources in putting something together that your audience doesn't want.

This week we're talking about three things you need to do BEFORE you start writing your sales email sequence.

The beauty of selling over email is that you don't need fancy tech skills or a website, even. All you need is an email list that's been hearing from you consistently, and a series of well thought-out emails that prime the pump for you to sell your thing.

In this episode, I cover three things you'll need to know before you start writing those emails, but if you want more help, I'm holding a 3-day workshop at the end of the month over Zoom, in which I will:

1. Go over the contents of a 5-email sales sequence

2. Have everyone write the damn emails, so you have concrete drafts

3. Give you feedback on your drafts on day 3 so you're hitting send with confidence

To learn more about the workshop, called Masala Sales Emails, visit: https://www.cuttingchaistories.com/masala-sales-emails/

And if you have a bestie who's a business owner who might benefit from this, would you do me a solid and send this to them? Thanks in advance!