Own Your Content. Short-Term Plays That Become Long-Term Strategies with Anna Furmanov

Curb Appeal

Episode Summary

Digital marketing involves the promotion of products and services through digital channels, including social media, email, mobile apps, web apps, etc. Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And you need both if you want to grow your real estate business.

In this episode of Curb Appeal, our host Rachel Gombosch welcomes Anna Furmanov, the founder of Furmanov Marketing Consulting. Anna and Rachel get into the importance of digital marketing and content creation. They discuss why people fear content creation, the most important steps when getting into digital marketing, and the tools you need to do it.
Guest-at-a-Glance

💡 Name: Anna Furmanov

💡 What she does: Anna is the founder of Furmanov Marketing Consulting.

💡 Company: Furmanov Marketing Consulting

💡 Noteworthy: Anna has 12+ years of marketing experience at big-name brands (Groupon, Blistex, Del Monte Foods) and startups. After over a decade of working in corporate and heading up marketing at two venture-backed startups, Anna decided to create the company Furmanov Marketing Consulting. Now, she helps startups simplify their marketing strategies and tactics, build the right foundation, and get moving with modern approaches to marketing.

💡 Where to find Anna: LinkedIn | Website
Key Insights

⚡ You create value by sharing content. In the era of digitization and social networks, an online presence is important for every business. To grow, you must turn to digital and content marketing because it's valuable for you and your business. Anna explains why it is important to create content as part of your growth plan. "You can't really bring on a marketer without having content as part of your plan. I don't know what that plan would look like; that would be an empty plan; that would be like a plan for failure. Content creation, and the value of content, is so important today for startups and even for small businesses because that is the way that you can share value. "

⚡ Why do people refuse to create content? Although content creation has become an indispensable part of marketing, some people still have a kind of aversion to it. Anna points out that this is because it seems difficult to people, and they are afraid of the reactions of others to their content. "I think people think it's too hard. Two, people are scared to show their true selves. Because with content creation, you have to put yourself out there. You're scared because you're thinking, 'What are others gonna think?'"

⚡ You have to have a foundation. Today, even real estate agents, small businesses, and venture-backed startups get into the digital world and become marketers because it is suitable for their business. Anna advises on the best way to start doing this. "You need to have a good foundation: Who are you [posting] for? What are you going to talk about? What about having some knowledge about your target audience? Where's the value that you're going to share? That's how it begins."
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