S2-06: Ads Are Temporary — But The Internet Is Forever Culture Jumpers podcast

Το περιεχόμενο παρέχεται από το Bad Grass Entertainment. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Bad Grass Entertainment ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

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S2-06: Ads Are Temporary — but the Internet Is Forever

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Culture Jumpers discusses a Chilean ad campaign that went viral on Twitter in March 2024 after originally airing over twenty years ago. Considered genius by many, the controversial ads caused a beef with George Lucas almost as big as the one between Kendrick Lamar and Drake.

Episode Transcript

Timestamps:

(00:00:00) - Prologue

(00:00:40) - Most Memorable Commercial - Mr. Owl

(00:02:00) - Most Memorable Commercial - Whassup?

(00:02:57) - The Cerveza Cristal Star Wars Campaign

(00:06:53) - Ad Campaign Aftermath

(00:09:03) - Why It’s Genius

(00:11:11) - A New Life on the Internet

(00:13:39) - Outtakes

Listen to our Webby-nominated episode, “BIPOC Gamers, Animal Crossing, and the Mellowverse” from season one!

References and Further Reading:

1. Budweiser Whassup commercial. (29 Dec 2006). Youtube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=ikkg4NobV_w

2. Cerveza Cristal Star Wars ad 1. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=5hfRjN3txdM

3. Cerveza Cristal Star Wars ad 3. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=y06AxkJviRQ

4. Cerveza Cristal Star Wars ad 5. (9 Jul 2009). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=rvI1bNfleFs

5. Classic Tootsie Pop commercial — How Many Licks? (15 Aug 2012). YouTube. Retrieved on 14 April 2024. https://www.youtube.com/watch?v=O6rHeD5x2tI&pp=ygUXdG9vdHNpZSBwb3AgY29tbWVyY2lhbCA%3D

6. Levy, Carly. (6 March 2024). “Turns Out George Lucas Wasn't A Fan Of Chile Putting Beer Ads In Star Wars Movies.” Cinema Blend. https://www.cinemablend.com/star-wars/george-lucas-wasnt-a-fan-chile-beer-ads-star-wars-movies

7. Newbery, Charles. (7 July 2004). “OMD CHILE'S PRODUCT PLACEMENT COUP: Snags Cannes Grand Prix for beer client.” Ad Age. https://adage.com/article/madisonvine-news/omd-chile-s-product-placement-coup/40570

8. Tide Super Bowl Commercials 2018 Compilation (4 Feb 2018) Youtube. Retrieved on 21 April 2024. https://youtu.be/7JfvCVJ_TNw?si=AnXf92UJiL6e_78R

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