))
E20 - Smashing Silos: Creative Ops & Marketing Ops Unite w Mike Rizzo of MarketingOps.com
Manage episode 417153905 series 3527806
Το περιεχόμενο παρέχεται από το Nish Patel. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Nish Patel ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Mike Rizzo, founder of Marketing Ops.com, joins us to explore the untapped opportunities in creative ops and marketing ops alignment. Discover how these two critical functions can partner to drive better outcomes across the entire organization.
Key Takeaways
1. Creative Ops and Marketing Ops: Natural Partners: Creative ops and marketing ops are natural partners that should be collaborating much more closely to drive efficiency and effectiveness.
2. Integrating Processes and Technologies for Speed: Integrating creative and marketing processes and technologies can enable marketing to move at the speed of ideas.
3. Efficiency Gains through Templatization and Automation: Templatizing and automating creative assets can lead to huge efficiency gains and empower teams across the organization.
4. Adopting Data-Driven, Results-Oriented KPIs: Creative ops should adopt more data-driven, results-oriented KPIs, and marketing ops can help guide this transition.
5. The Future: Horizontal Go-to-Market Ops: The future org structure could involve a horizontal "go-to-market ops" function that brings together marketing, sales, creative, and more.
Questions or a different point of view than what you heard today? Drop me a line nish@creativeops.fm
Stay Connected
- Companion Newsletter: sign up at https://creativeops.fm/newsletter
- Follow Today's Guest: Mike Rizzo on LinkedIn
- Follow Me, Your Host: Nish Patel on LinkedIn
Subscribe
31 επεισόδια
Μοίρασέ το
