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Creative Spaces Episode 4 with Margaret Moraskie
Manage episode 190256770 series 1256596
Το περιεχόμενο παρέχεται από το PMX Agency. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον PMX Agency ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The consumer has changed. Values and behaviors are shifting, and what’s emerging is a newfound emphasis on “me” as luxury, and on transformative, personal experiences that transcend product or brand. As a result, the retail industry is undergoing, not an extinction, but an evolution – a pivot away from telling consumers how to think, feel and buy, towards regaining trust, and rebuilding meaningful relationships with the new consumer. In Episode 4 of Creative Spaces, we’re joined by retail marketing and analytics expert, Margaret Moraskie, as she relates her journey, and the step back from her thirty-year tenure from the industry as a way to gain critical perspective in both her professional and personal life. In our fourth installment, we’re looking at the current and future consumer landscape, what “I am the new luxury” means for brands, and how the increasing use of technology like artificial intelligence will ultimately require a human insight to achieve its full value.
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