Marketing & Emerging Tech

Creative Next: AI Automation at Work

How are marketing agencies adapting to smartware and emerging technologies? Tiny Giant co-founder Kerry Harrison joins Dirk and Jon to share her perspective, including explorations in techs such as chatbots and neural networks.

Kerry Harrison, a co-founder of Bristol, U.K. marketing agency Tiny Giant, joins Dirk and Jon to talk about the work her firm is in areas such as AI, chatbots, and neural networks. A veteran marketing professional, Kerry also shares her thoughtful take on the future of agencies, how marketing and emerging technologies can synergize, and what marketers need to do in order to adapt to the changing face of future technology.

Memorable Quotes

"AIs will help dictate when to begin and end campaigns. Even the mix of content we create and also even the type of imagery we're using. And we'll also see AI begin to automate the timing and delivering of messaging. But technology such as like AI will also give us a new ability to measure as well."

"Outside of marketing of course, creative thinking skills are going to be needed to provide innovative solutions to some of the world's biggest problems."

"So whether your advertising or marketing promotes joy or whether it pulls at the heartstrings or whether it surprises people, or even if it enrages them, it just needs to make people feel something. And then I think if you don't feel anything, you don't do anything."

"Gartner predicted that 25% of customer service and support operations will use some form of chatbot technology by 2020 which was up from 2% in 2017."

"There's been a lot said recently about the death of advertising agencies, but I still feel there's a very much a place for agencies."

Who You'll Hear

Dirk Knemeyer, Social Futurist and Producer of Creative Next (@dknemeyer)

Jonathan Follett, Writer, Electronic Musician, Emerging Tech Researcher and Producer of Creative Next (@jonfollett)

Kerry Harrison, Co-Founder of Tiny Giant (@copywriterkerry)

Join The Conversation

Website & Newsletter: www.creativenext.org

Twitter: @GoCreativeNext

Facebook: /GoCreativeNext

Instagram: @GoCreativeNext

Sponsors

GoInvo, A design practice dedicated to innovation in healthcare whose clients are as varied as AstraZeneca, 3M Health Information Services, and the U.S. Department of Health and Human Services. www.goinvo.com

Design Museum Foundation, A new kind of museum, they believe design can change the world. They’re online, nomadic, and focused on making design accessible to everyone. Their mission: bring the transformative power of design everywhere. You can learn about their exhibitions, events, magazine, and more. www.designmuseumfoundation.org

BIF, As a purpose-driven firm, BIF is committed to bringing design strategy where it is needed most - health care, education, and public service to create value for our most vulnerable populations. www.bif.is