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Why YouTube's Biggest Channel Sold for $0 (Smosh Interview)
Manage episode 381115771 series 3524051
Το περιεχόμενο παρέχεται από το Jon Youshaei. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jon Youshaei ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years.
In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We discussed Smosh’s evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We also covered the duo’s 2017 split, their solo journeys as creators, and their ultimate reunion to buy back Smosh from Rhett and Link (Mythical Entertainment).
Chapters
00:00 - 00:57 Who Is Smosh?
00:57 - 01:42 Presented By HubSpot
01:42 - 02:20 The Untold Story of Smosh
02:20 - 10:55 Why Smosh Sold Its Channel...And What They Got
10:55 - 19:07 Growing A Creator Business
19:07 - 28:31 Creative Frustration & Breakthrough
28:31 - 35:47 Why Anthony Left Smosh...But Ian Stayed
35:47 - 39:40 Rules for Working With Best Friends
39:40 - 48:53 Anthony's Solo Creator Career
48:53 - 52:18 Ian Re-defines Smosh
52:18 - 52:52 HubSpot Presents: Finding Founders
52:52 - 56:35 How Smosh Nearly Ended
56:35 - 1:05:55 Finding Smosh A New Home
1:05:55 - 1:08:34 Ian & Anthony's Secret Meetings
1:08:34 - 1:22:09 Buying Back Smosh
1:22:09 - 1:32:38 How Big Is Smosh Today?
1:32:38 - 1:41:34 Economics Of Smosh & Memberships
1:41:34 - 1:45:11 Creating Sustainable Content
1:45:11 - 1:49:56 Smosh’s Production Process
1:49:56 - 1:55:35 Sketch Writing Process
1:55:35 - 2:02:19 Adapting To The Algorithm
2:02:19 - 2:09:17 What’s Next For Smosh?
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