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S2E2 Rachel Scofield- Pickerington Online
Manage episode 440043298 series 3502406
Το περιεχόμενο παρέχεται από το Janis Francis and Michele Cook, Janis Francis, and Michele Cook. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Janis Francis and Michele Cook, Janis Francis, and Michele Cook ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Episode Highlights
- Rachel Schofield shares the inspiration behind starting Pickerington Online, stemming from her journalism background and a desire to provide accurate local news
- The online magazine began during COVID, with a print version added later to cater to readers who prefer physical copies.
- Pickerington Online generates revenue primarily through advertising, with rates ranging from $50 to $500.
Key Insights
- The lack of communications officers in local government bodies poses a challenge for gathering information.
- Collaborations with the Pickerington Violet Township Historical Society have led to popular projects, including a 1970s Pickerington slideshow.
- The magazine has helped promote local fundraisers and community events, contributing to their success.
Community Impact
- Pickerington Online organizes an annual Earth Day cleanup event, which has grown from 20 volunteers to 150 in recent years.
- The magazine's coverage of the new canopy tour at Black Lick Woods garnered unexpected attention and became their most popular story.
- Rachel's intern program provides valuable experience for students and supports various community events.
Business Advice
- Rachel advises aspiring local news entrepreneurs to build a community of supporters before investing too much time and effort.
- She emphasizes the importance of organization, goal-setting, and breaking tasks into manageable steps.
Personal Insights
- Rachel's aunt serves as her "number one reader" and unofficial editor, helping to keep her motivated and on track.
- She expresses a desire to improve her public speaking skills, as she finds writing easier for precise communication.
Future Plans
- Rachel hopes to expand Pickerington Online's coverage and potentially establish a physical location that could also serve as an art gallery.
- She aims to create a chamber internship program, connecting students with local businesses for real-world experience.
Pickerington Online
Pickerington Online Facebook
Pickerington Historical Society
Columbus Hardscapes
Sorso Coffee
Green Columbus
Coyote Run
Blacklick Woods
The Night Circus
Greatest International Scavenger Hunt
https://cosmosandcommerce.com
https://www.facebook.com/cosmosandcommercepodcast
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