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Content Marketing School: content marketing strategies, social media marketing, LinkedIn growth, AI content creation, and business tips for B2B professionals, consultants, and entrepreneurs
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007 - What Does Being Authentic On Social Media Mean? Listen To This For Some Ideas On That
Manage episode 386381306 series 3525411
Το περιεχόμενο παρέχεται από το Annette Richmond. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Annette Richmond ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
A lot of trainers and coaches talk about the importance of being authentic, even vulnerable, on social media. The truth is that sharing who you are, and letting people get to know you helps build trust.
But how much information do you really need to share? In this solo episode, I talk about 3 social media buckets: professional, personal, and private, and how to choose the type of content that works for you.
🔹Professional is generally information and advice, content that will help your clients move forward and reach their goals.
🔹Personal is giving people the opportunity to get to know you by sharing a peek into your life. For me, that's our dogs and social occasions.
🔹Private is whatever feels private to you. For some sharing details of their divorce feels comfortable. Others, like me, prefer to segment their lives.
When you're planning your social media content consider what type of content feels right for you.
Don't let coaches and trainers push you to share content, in the name of being vulnerable, that doesn't feel comfortable to you.
🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button, to keep learning and growing with us.
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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
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Κεφάλαια
1. 007 - What Does Being Authentic On Social Media Mean? Listen To This For Some Ideas On That (00:00:00)
2. Authenticity on Social Media (00:00:52)
3. Choosing Social Media Content Right (00:08:36)
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