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EP29: Angélique Charbonnier, Yale EMEIA “Invest in the long term”
Manage episode 431561095 series 3277710
Το περιεχόμενο παρέχεται από το Simon McMahon and Content in Business. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Simon McMahon and Content in Business ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, we speak with Angélique Charbonnier, the Director and Head of Marketing at Yale EMEIA.
Yale EMEIA stands on trust, knowledge and heritage; making durable, quality products and is trusted by millions of people every day to keep what’s important to them safe. They have expanded from being a leader in mechanical lock engineering to innovating connected smart locks and homes.
In this episode, Angélique highlights the importance of consistency in branding and messaging, the centralisation of marketing activities and the challenges of localisation in different markets. She speaks about the need for a long-term marketing strategy, investing in content creation and prioritising quality over quantity.
https://www.linkedin.com/company/yalehomeglobal/
https://www.instagram.com/yalehomeemea/
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