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Το περιεχόμενο παρέχεται από το Alyssa Lang. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Alyssa Lang ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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The Power of Niching Down: The Path to a Thriving Bookkeeping and Accounting Business with Sarah Bratcher

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Manage episode 436405863 series 3359646
Το περιεχόμενο παρέχεται από το Alyssa Lang. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Alyssa Lang ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

Alyssa Lang interviews Sara Bratcher, Founder and CPA of REI Accounting Solutions, on the power of niching down, adapting processes within a niche focus, and the importance of staying updated on industry trends and technologies. Sara shares her journey of transitioning to a niche within real estate investing, the impact of letting go of non-aligned clients, and the strategies for conquering imposter syndrome and self-doubt.

In this episode you’ll hear:

  • Why it's essential to focus on a niche for business success
  • How Sara let go of clients not aligned with her niche to better serve others
  • The importance of continuously evaluating and adapting processes within a niche
  • How industry trends and technologies play a role in niche adaptability

About our guest:

Sarah Bratcher lives in Southern Oklahoma with her husband and two kids. They enjoy screen-free family time and taking walks together.

Sarah initially planned on a traditional career, but her college experience shifted her perspective. After graduating with an accounting degree, she began working at a public accounting firm but soon discovered her true passion for organizing financial records rather than dealing with tax season. Recognizing limited growth opportunities in bookkeeping within a CPA firm, she transitioned to a CFO role for a real estate developer. There, she gained valuable experience as the company grew to build 500 houses per year and manage 1,000 rental properties.

Over time, Sarah realized she wanted to focus on helping early-stage investors analyze their financial statements and grow their legacies. She started her own business and, after 8 years and 19 exams, passed the CPA exam. Today, Sarah is dedicated to organizing real estate investors' books and providing exceptional customer service.

Connect with Sarah Bratcher:

Follow Sarah on Instagram: @rei.solutions.with.sarah

Follow Sarah on Facebook: https://www.facebook.com/sarahlkay

Email Sarah: sarah@reiaccountingsolutions.com

Resources mentioned in this episode:

🎙️ Podcast: The Game by Alex Hormozzi

💻 Breakthrough for Bookkeepers & Accountants

📘 'The Way of Integrity' by Martha Beck

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @workflowqueen

For more information about the Conquering Workflows & Systems for Bookkeepers & Accountants Podcast or interest in our programs or mentoring visit our resources below:

Visit our website: workflowqueen.com

Check out our courses: workflowqueen.com/courses

Follow the Blog:

🎉 Cyber Monday Sale – 20% Off All Workflow Queen Programs
👉🏼 Click here: workflowqueen.com/courses
🛒 Use code: CYBER20 at checkout!

Hurry, the sale ends December 4th at midnight!

💸 Are you ready to take control of your firm’s profitability?
The Client Profitability Tracker helps you analyze margins, adjust rates, and streamline for more profit—all for $97! Stop guessing and start making data-driven decisions.

👉🏼 Grab your Client Profitability Tracker now: workflowqueen.com/profitcheck

  continue reading

Κεφάλαια

1. Introduction (00:00:00)

2. Sarah's Background and Journey (00:03:27)

3. Starting REI Accounting Solutions (00:05:47)

4. Deciding to Niche Down (00:07:13)

5. Challenges and Benefits of Niching (00:09:26)

6. Connecting Clients and Industry Insights (00:16:39)

7. Imposter Syndrome and Overcoming Challenges (00:21:37)

8. Overcoming Self-Doubt and Embracing Opportunities (00:23:27)

9. The Ever-Present Imposter Syndrome (00:24:45)

10. Finding Your Why and Pushing Through Challenges (00:26:20)

11. Adapting and Implementing Breakthrough (00:31:45)

12. Balancing Business and Personal Life (00:34:28)

13. Final Thoughts and Encouragement (00:40:27)

98 επεισόδια

Artwork
iconΜοίρασέ το
 
Manage episode 436405863 series 3359646
Το περιεχόμενο παρέχεται από το Alyssa Lang. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Alyssa Lang ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

Alyssa Lang interviews Sara Bratcher, Founder and CPA of REI Accounting Solutions, on the power of niching down, adapting processes within a niche focus, and the importance of staying updated on industry trends and technologies. Sara shares her journey of transitioning to a niche within real estate investing, the impact of letting go of non-aligned clients, and the strategies for conquering imposter syndrome and self-doubt.

In this episode you’ll hear:

  • Why it's essential to focus on a niche for business success
  • How Sara let go of clients not aligned with her niche to better serve others
  • The importance of continuously evaluating and adapting processes within a niche
  • How industry trends and technologies play a role in niche adaptability

About our guest:

Sarah Bratcher lives in Southern Oklahoma with her husband and two kids. They enjoy screen-free family time and taking walks together.

Sarah initially planned on a traditional career, but her college experience shifted her perspective. After graduating with an accounting degree, she began working at a public accounting firm but soon discovered her true passion for organizing financial records rather than dealing with tax season. Recognizing limited growth opportunities in bookkeeping within a CPA firm, she transitioned to a CFO role for a real estate developer. There, she gained valuable experience as the company grew to build 500 houses per year and manage 1,000 rental properties.

Over time, Sarah realized she wanted to focus on helping early-stage investors analyze their financial statements and grow their legacies. She started her own business and, after 8 years and 19 exams, passed the CPA exam. Today, Sarah is dedicated to organizing real estate investors' books and providing exceptional customer service.

Connect with Sarah Bratcher:

Follow Sarah on Instagram: @rei.solutions.with.sarah

Follow Sarah on Facebook: https://www.facebook.com/sarahlkay

Email Sarah: sarah@reiaccountingsolutions.com

Resources mentioned in this episode:

🎙️ Podcast: The Game by Alex Hormozzi

💻 Breakthrough for Bookkeepers & Accountants

📘 'The Way of Integrity' by Martha Beck

Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me, @workflowqueen

For more information about the Conquering Workflows & Systems for Bookkeepers & Accountants Podcast or interest in our programs or mentoring visit our resources below:

Visit our website: workflowqueen.com

Check out our courses: workflowqueen.com/courses

Follow the Blog:

🎉 Cyber Monday Sale – 20% Off All Workflow Queen Programs
👉🏼 Click here: workflowqueen.com/courses
🛒 Use code: CYBER20 at checkout!

Hurry, the sale ends December 4th at midnight!

💸 Are you ready to take control of your firm’s profitability?
The Client Profitability Tracker helps you analyze margins, adjust rates, and streamline for more profit—all for $97! Stop guessing and start making data-driven decisions.

👉🏼 Grab your Client Profitability Tracker now: workflowqueen.com/profitcheck

  continue reading

Κεφάλαια

1. Introduction (00:00:00)

2. Sarah's Background and Journey (00:03:27)

3. Starting REI Accounting Solutions (00:05:47)

4. Deciding to Niche Down (00:07:13)

5. Challenges and Benefits of Niching (00:09:26)

6. Connecting Clients and Industry Insights (00:16:39)

7. Imposter Syndrome and Overcoming Challenges (00:21:37)

8. Overcoming Self-Doubt and Embracing Opportunities (00:23:27)

9. The Ever-Present Imposter Syndrome (00:24:45)

10. Finding Your Why and Pushing Through Challenges (00:26:20)

11. Adapting and Implementing Breakthrough (00:31:45)

12. Balancing Business and Personal Life (00:34:28)

13. Final Thoughts and Encouragement (00:40:27)

98 επεισόδια

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