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$15K Minimum: How Kel Haney Raised Her Consulting Rates (And Got Clients to Say Yes)
Manage episode 436747284 series 3564743
Το περιεχόμενο παρέχεται από το Cindy Wagman and Jess Campbell, Cindy Wagman, and Jess Campbell. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Cindy Wagman and Jess Campbell, Cindy Wagman, and Jess Campbell ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Ever wonder how some consultants seem to effortlessly land high-paying clients while you're still struggling to break the $5K mark? This week's guest, Kel Haney, spills the tea on her journey from theater director to six-figure fundraising consultant.
Kel shares how she transitioned from a 20-year career in theater to becoming a sought-after fundraising consultant, specializing in mid-level donors and her signature "5-minute fundraising ask." She candidly discusses her initial resistance to networking, her mindset shifts around pricing, and how she learned to articulate her unique value proposition.
But here's the kicker: Kel reveals how she went from charging $30-50 an hour to a $15K minimum for her consulting packages. And spoiler alert: clients are saying yes!
We dive into the nitty-gritty of Kel's business model, including how she structures her offers, her approach to business development (hint: it's all about relationships), and why she's committed to keeping her business lean and mean.
Kel also shares her secret weapon for staying motivated during the less-than-glamorous parts of running a business. Let's just say it involves a green visor and a healthy dose of playfulness.
Key Takeaways:
- Clarity is queen: Kel's business took off when she got crystal clear on her niche and how to articulate it. Take the time to refine your messaging – it pays off.
- Invest in yourself: Kel credits her rapid success to investing in coaching and professional development. It's not an expense, it's a fast pass to success.
- Relationship-building trumps cold outreach: Kel's high-ticket clients come from nurturing her network and being genuinely curious about people's needs.
- Keep it lean: By maintaining low overhead, Kel maximizes her profit margins and gives herself more flexibility in her business.
- Don't be afraid to raise your rates: Kel's story proves that when you offer unique value, clients are willing to pay premium prices. Know your worth and price accordingly.
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