What Price Should I List My Home At?

Columbia South Carolina Real Estate Podcast with Brent Downing

Today I want to talk about how we help you price your home for your particular market.

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We go on a lot of listing appointments in the Columbia and Midlands areas and are often asked, “How should I price my home?”
Any time this comes up, I start first by taking a tour of the seller’s home while keeping in mind who the likely buyer is and what that potential buyer's options are. Also, what's the competition and what has sold recently?

You need someone who has knowledge of the market and understands the supply and demand of your neighborhood.

After I look at all of this, I'll look for homes on the MLS similar to the seller's home and compare them through the eyes of the buyer. I want to see how a buyer will objectively look at the home's condition, features, updates, etc. This helps me find a range that the home will sell in. Then, we can decide to price it high and wait for a buyer if the seller's not in a big hurry, or price it lower if the seller needs to move quickly.
After a good agent has looked through your home, they will be able to provide you with a range of potential prices. If an agent comes with the average dollars per square foot for your neighborhood and says that your house is worth this amount, they’re not doing you a service. You need someone who has more knowledge of the market and understands the supply and demand of your neighborhood so that they can get you the best results.
If you have any questions about this or if you're interested in learning more about buying or selling, please feel free to reach out to me. I look forward to speaking with you soon.