How Gen Z Is Reviving U.S. Shopping Malls

CNBC

Despite a number of closures, U.S. malls are making a comeback, due in part to a surge in younger shoppers. Almost 60% of shoppers 18- to 34-year-old say they shop at the mall "often" or "sometimes" compared with just 48% of 35- to 54-year-olds, according to market research firm Ipsos. Members of Generation Z, born between 1997-2012, are spending money in physical stores at a similar rate to their grandparents. Some of the top shopping destinations for Gen Zers include department stores like Macy’s, Bloomingdales and JC Penney's, luxury retailers like Gucci and Ralph Lauren and specialty retailers like Express, Abercrombie and Apple. So can younger shoppers help save the traditional brick and mortar mall? CNBC went to Freehold Raceway Mall in New Jersey to find out. Chapters: 0:00 - Intro 1:58 - Heading to the mall 4:29 - Abercrombie & Fitch 6:25 - Experiences Credits: Produced and Shot by: Shawn Baldwin Edited by: Marc Ganley Reporter: Melissa Repko Animation: Christina Locopo, Jason Reginato Supervising Producer: Jeniece Pettitt » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer. Register now and use coupon code EARLYBIRD for an introductory discount of 50% off through Nov. 26, 2024: https://cnb.cx/4f4s3rZ Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Gen Z Is Reviving U.S. Shopping Malls