Artwork

Το περιεχόμενο παρέχεται από το Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Player FM - Εφαρμογή podcast
Πηγαίνετε εκτός σύνδεσης με την εφαρμογή Player FM !

What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential

31:19
 
Μοίρασέ το
 

Manage episode 431456428 series 3473432
Το περιεχόμενο παρέχεται από το Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."

Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Leesa Eichberger and Amanda Reierson.

Key topics include:

- Identifying and addressing communication gaps within your team.

- Strategies for conveying bad news effectively.

- The importance of building trust and fostering open dialogue.

- Real-world examples of managing team dynamics and aligning with company culture.

Tune in to hear Leesa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!

#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsights

CHAPTERS:

00:00 - Intro

01:49 - Communication Health Strategies

03:45 - Communicating with Your Boss Effectively

07:03 - Testing the Waters with a New Boss

11:12 - Best and Worst Communication Practices

15:25 - Communicating Bad News Effectively

18:28 - Addressing Mistakes Made by Your Boss

20:20 - Disagreeing and Committing in Conversations

22:05 - Handling Team Pushback on Ideas

26:10 - Funniest Email Story

28:30 - The Importance of Saying "I Don't Know"

30:29 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

88 επεισόδια

Artwork
iconΜοίρασέ το
 
Manage episode 431456428 series 3473432
Το περιεχόμενο παρέχεται από το Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."

Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Leesa Eichberger and Amanda Reierson.

Key topics include:

- Identifying and addressing communication gaps within your team.

- Strategies for conveying bad news effectively.

- The importance of building trust and fostering open dialogue.

- Real-world examples of managing team dynamics and aligning with company culture.

Tune in to hear Leesa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!

#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsights

CHAPTERS:

00:00 - Intro

01:49 - Communication Health Strategies

03:45 - Communicating with Your Boss Effectively

07:03 - Testing the Waters with a New Boss

11:12 - Best and Worst Communication Practices

15:25 - Communicating Bad News Effectively

18:28 - Addressing Mistakes Made by Your Boss

20:20 - Disagreeing and Committing in Conversations

22:05 - Handling Team Pushback on Ideas

26:10 - Funniest Email Story

28:30 - The Importance of Saying "I Don't Know"

30:29 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

88 επεισόδια

すべてのエピソード

×
 
Loading …

Καλώς ήλθατε στο Player FM!

Το FM Player σαρώνει τον ιστό για podcasts υψηλής ποιότητας για να απολαύσετε αυτή τη στιγμή. Είναι η καλύτερη εφαρμογή podcast και λειτουργεί σε Android, iPhone και στον ιστό. Εγγραφή για συγχρονισμό συνδρομών σε όλες τις συσκευές.

 

Οδηγός γρήγορης αναφοράς